UpTracs is a digital metrics platform that measures every response to your digital marketing efforts as well as calculating your offline conversion cost-per-lead. That cost-per-lead information is critical in determining your return on investment, as it gives you specifics you can use to adjust your strategies. It's what puts us ahead of the competition - and it can do the same for you and your bottom line.
If you advertise online but do a majority of business in a retail location, your offline conversion rate tells you how successful your digital marketing strategy has been toward getting customers on the phone and through your front door. Next, our cost-per-lead number tells you if that last marketing program was a financial success or in need of major adjustment. And that's very good news for managing your ROI.
UpTracs measures clicks, phone and email responses because anything less won't give you the real story. We'll tell you the source of each lead and what you paid for it. And since we are an independent third party, you're working with facts, not sell. If you're ready to stop making good guesses in favor of solid, factual decisions, give us a little information and we'll help you start moving the needle in the right direction.